Are you Mindful or is your Mind-full?

This post isn't about marketing but more about pondering the human mind of the year 2017. More often than not I have a million ideas racing through my brain. What should I cook for dinner? What am I doing after this? I wonder what is new on social media? Crap, I forgot to send that... Continue Reading →

Innovation Challenge Success

Follow my blog with Bloglovin The Tharakan Innovation Challenge Award was created to support NAIT's Bachelor of Business Administration students. Students who participated in this challenge were tasked with finding an innovative new use for an existing product.....An empty toilet paper roll. A panel of judges would then select 3 teams who demonstrated the most... Continue Reading →

Measuring Social Media Return on Investment (ROI)

Many companies believe that gaining followers on social media sites is enough. However, these numbers are meaningless in what they want to achieve. After analyzing social media options and deciding what platforms work for your business, Social Media ROI depends on what your company’s specific goals are and what you want to get back. Return... Continue Reading →

Groundswell Inside your company

Connecting with consumers is all fine and dandy, but have you thought about connecting with your employees? The bigger the company, the bigger internal communication issues. “Employees can connect on internal social networks, collaborating on wikis and contributing to idea exchanges” (Li & Bernoff, 2011). These are the people who know your company the best... Continue Reading →

Energizing the Social Media Bunny

Alright, so if you’ve read this far you’re still interested in learning how to get people talking and spreading positive words about your company. In previous Blog Posts, we’ve learned about talking and listening objectives and matching it to your specific target audience using the Social Technographic profiles. Now, this is where the next POST... Continue Reading →

Tweeting with Groundswell

  What can you say in 140 Characters? Even though Blogs are an effective and easy way to build a social presence, microblogging makes you practice in becoming more concise in what you want to say. It may not seem like a lot, but it's generally enough to spark interest from users giving them current information... Continue Reading →

Helping the Groundswell Support Itself

“Supporting customers is a burden” (Li & Bernoff, 2011). There are multiple methods for Groundswell to support itself through the use of influence in online communities. It is much more cost effective to have problem-solving information online and it's easily accessible to consumers. “Properly managed, helping your customers support each other will make them happier,... Continue Reading →

Talking with Groundswell

Talking Techniques Two of the main marketing concepts to speak to consumers are advertising and public relations, these are also the most expensive shouting techniques. These are also one-way conversations, telling people what they want.  The marketing funnel is a metaphor describing how consumers are communicated to and their journey towards the final purchase. Shouting (Advertising)... Continue Reading →

P.O.S.T Postings Professionally

Strategies for Tapping Groundswell Okay, so you’ve made it this far into my blog wondering why your company should implement social media. You know you need to get involved in today’s technology advancements but you’re still hesitant in taking the initial step. Don’t worry. Take a deep breath. The authors of Groundswell, which we have... Continue Reading →

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